Creativity in Web Design
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Ralph Tags: design, web
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Creativity is probably a misleading word, if I were to be accurate I would title this post ‘Being Clever and Witty in Web Design’ but that doesn’t make a very good title now does it?
When I say creativity I mean being funny. It doesn’t have to be laugh out loud funny, a smirk is just enough. It makes your website more likely to stick in the mind which is a good thing, I’m sure you would agree.
Most web design is pretty boring (this blog included). Its just a load of boxes with a few shiny graphics and this makes for a boring experience. If you have something that makes your user smile, that surprises them and ultimately connects with them on a human level then they’re going to enjoy your website more.
Obviously you can’t be amusing everywhere. Banking websites, for example, need to look official, people want to feel safe putting money into them and its not going to be reassuring if you have a formal bank making wise cracks on their website. You might also have a hard time convincing your clients that this is a good way to go. With this in mind its probably best to play with this on your own site first.
So, what do you do? Where do you start? It might be as simple as having an image change when you refresh the page (click Mr Wooters at the top-left there and you will see what I mean). It doesn’t have to be a big change, it could simply be playing with a characters expression or making something move when you mouse over it. It doesn’t really matter what it is as long as when the user does it they give a little smirk.
This wouldn’t be a complete post without a few images, I’ll let you work out how to take this mentality and apply it to the web.
Ralph.







